Work experience
Mälarenergi AB
CRM & Marketing Automation - Business Developer
February 2024 - Present / Västerås, Sweden
- Driving loyalty strategies with focus on retention and satisfaction
- CRM & Marketing Automation strategies for the whole portfolio
- Driving Digital and AI transformation pilot projects: +6% digital adoption (YoY)
- Implementing continuous A/B tests and follow-up via analytics tools
- Responsible for GDPR
Fenix Family AB
Head of CRM & Marketing Automation
January 2023 - February 2024 / Stockholm, Sweden
- Loyalty programs for Swedish and British market: churn -4% over 6 months
- Managing CRM & CDP strategies: leads, sales and retention
- Data driven retention and conversion optimization: +10% NPS, +5% online conversion (over 6 months period)
- Continuous tracking, reporting and analysis of OKR, KPI and overall results
- Managing the growing CRM team
- Responsible for GDPR
Synoptik Sweden AB
CRM & Marketing Automation Manager
May 2022 - February 2023 / Stockholm, Sweden
- Launched several new global CRM and Loyalty pilot projects and analysis strategies
- Introduce a new data structure for flows tracking resulting in faster optimization
- Strengthening our digital presence on the Swedish market both online and in store
- Responsible for the marketing automation operations
- Responsible for CRM platform: Salesforce Admin
- Implementing personalized and automated flows: +7% conversion (over 6 months)
- Responsible for GDPR
Telia AB
CRM & Marketing Automation Manager
August 2021 - May 2022 / Stockholm, Sweden
- Marketing automation strategies for the B2B vertical
- Driving customer life cycles, loyalty and leads strategies
- Responsible for the marketing automation tools and CDP platforms
- Implementing personalized and automated communication flows
- Tracking, reporting and analysis of KPI and overall results
Proffsmagasinet Svenska AB
CRM & Marketing Automation Manager
November 2018 - July 2021 / Stockholm, Sweden
- Building and executing CRM & Marketing automation strategies (B2B and B2C)
- Driving loyalty and acquisition strategies and hands-on operations
- Implementing structured A/B tests and follow-up with the right analytics tools
- Improved online sales conversion by 7% (over first 12 months)
- Improved email/SMS/web pushes conversion by 18% (over first 12 months)
- Increased AOV by 12% (YoY)
- Responsible for GDPR
Pierce AB - Pioneers in Ecommerce
CRM & Marketing Automation Specialist
May 2015 - November 2018 / Stockholm, Sweden
- Executing CRM & marketing automation strategies (B2B and B2C)
- Executing loyalty and retention strategies and hands-on operations
- Creating PowerBI dashboards and follow-up
- Implemented A/B tests and follow-up structure
- Introduced data driven personalized flows: emails conversion rate up by 17x (1700%)
- Implemented product recommendation tool with increased AOV (~+15%)
- Responsible for GDPR
Absolute After Sales srl
After sales & CX manager
February 2005 - January 2013 / Turin, Italy
- Customer loyalty and aftersales programs
- Designing spare parts management systems, after sales products and technical service activities
- Risk analysis, technical publications, design and layout editing
